User Designer

Scoble’s two interviews with Ning co-founders (Gina Bianchini and Marc Andreessen) are interesting: Social Networking with Ning, version 2.0 and Build your own social space with Ning, version 2.

I haven’t played with Ning (yet) but based on the video and from reading around it sounds like the commoditization of software infrastructures for social software.

The implications of Ning and cohorts are that we can expect to see lots of small social networks. Are there certain thresholds for small social networks? Will there be too much choice in a small social network? If you have a bunch of friends, say around 20 connected people, will they drown in too many options?

By giving people so many avenues of communication and interaction you could reduce the amount of shared virtual space between a group of friends. For example I often come across quiet web forums with lots and lots of different sub-forums. Each of those sub-forums commonly only has a few threads consisting of a scattering of posts made by different users, and often the posts are widely spread out in time. If you count the total number of posts on the forums there is activity but because the posts are so spread out between different sub-forums and threads the forum feels empty and devoid of participation. Will the same thing happen with small social networks? Do too many ways of contributing and interacting encourage small social networks to die?

Related to that I wonder will people become overloaded with update choice? Should they update their blogs, their photos, their videos, their profiles, leave comments on members blogs, or respond to comments on forums, etc, etc? All that content creation via so many paths sounds like time consuming work.

Mind you automatically pulling together and mashing together (via Ning, RSS, etc) people’s online contributions might help create a community and sense of focus – a village square.