Mass Customization Just For You (And Them)
May 15th, 2007 by Mike Bennett
Ooooh the 2007 World Conference on Mass Customization & Personalization (MCPC) should make your earwax melt from idea overload. I reckon I might try and get along.
On Donal Reddington’s excellent MadeForOne.com website Mass Customization is defined as “enabling a customer to decide the exact specification of a product or service, and have that product or service supplied to them at a price close to that for an ordinary mass produced alternative”. This definition is elaborated upon in the article What is Mass customization?. Donal’s MadeForOne blog is definitely worth checking out.
Mass Customization & Open Innovation News is a very interesting blog from Frank Piller, who has spent many years thinking about Customization. One of his blog posts particularly stands out for me User Manufacturing: Amazon’s Next Twist: Will the Online Retailer Become a Key Enabler of User Manufacturing? In this post he discusses the relationship between Mass Customization and User Manufacturing (a.k.a. User Designer).
There is a treasure trove of content in todays links, enjoy.
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