Apr 21st, 2009 by Mike Bennett
Me likes MOY – design and adapt the visual design of your car…in real-time! Probably a bit distracting but I suspect it could be useful for making your car visually pop-out in dangerous low-vision driving conditions? MOY is a design concept from Elvis Tomljenovic “The idea behind MOY concept is that everyone can design their own car on their own computer and then apply the design to the vehicle using wireless data transfer or share it with other people through web-site, forum, e-mail etc. To those who lack the necessary skills or time to create their own design, we offer the option of downloading ready made designs. The vehicles are interconnected, so the change is possible in motion. ”
Interesting article in MIT Sloan Management Review on Cracking the Code of Mass Customization. You can register for free to access it for free. The authors identify three required capabilities for mass customization companies. (found via Mass Customization & Open Innovation News)
Read Core77′s writeup Physical pixels: design for the not so near future on the Organic User Interfaces panel at CHI 09, which I previously mentioned. Is it a bit too futuristic? Psst, the answer is no – as long as futuristic innovations feedback into here and now innovations.
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